An Analysis of the Attitude and Satisfaction of Exhibitors and Publishers of the Holy Defense Book fair

Document Type : Original Article

Authors

1 Islamic Azad University, Central Tehran Branch, Youth and Elite Research Club, Tehran, Iran.

2 Ph.D. graduate student at Allameh Tabatabaee University.

Abstract

One of the most effective ways of preserving martyrs’ names is to write books and present them to the society in the best way. The annual book fair of the Holy Defense is an event held in the country aimed at facilitating the distribution of these works. Targets include a large community of addressees including ordinary people, as well as publishers and executives of the books of the Holy Defense which plays an important role in increasing the sales over specific timeframes. This research is intended to identify the attitude and satisfaction of the publishers and executives of the book fair of the Holy Defense. The surveys indicated that most publishers were moderately satisfied with the overall status of the exhibition. The exhibitors and publishers of the Seventh National Exhibition of Holy Defense mentioned that  lack of supporting private publishers (19 percent), very high book prices (13 percent), inappropriate distribution (11 percent), inappropriate selection of attractive subjects ( 9%), poor capabilities of the authors and publishers (9 percent), inaccessibility to documents (9 percent), inappropriate format and  content diversity (8 percent), inappropriate design and layout (7 percent)b, having unrealistic and pretension approach with regard to subjects (6 percent), and high payment for copyright to high ranking  authors (5 percent) contained the most important challenges with regard to the holy defense books.

Keywords

References

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